How I Help Women in Business With Website Development That Works

Introduction

Your website is more than just an online business card - it’s your shop window, your point of truth, your digital home. It should work for you, not just sit there looking pretty.

I work with women in business who are passionate about what they do but often struggle with the digital side - whether it’s getting a website that actually converts, knowing what content to create, or making sense of AI-driven tools that can save time and money.

This is a little insight into how I help - from building effective websites to content that keeps customers engaged and smart AI strategies that make the whole process more affordable and efficient.

1. Websites That Support Your Business, Not Just ‘Look Nice’

A website should be more than an online business card - it should help you achieve real business goals. It's your shop window, it's your point of truth (or at least it should be).

A recent client - let’s call her Sarah - had spent a very large amount of money to create a beautiful website but wasn’t getting any leads. The issue? No clear messaging, no customer journey, and no call to action - all of this was well hidden - a bit like secret squirrel. We restructured her site to:

✔ Clearly communicate her services and who they were for

✔ Guide visitors towards taking action (book a call, sign up, enquire)

✔ Improve SEO so she actually got found online.

The result? 

A significant increase in appointments in three months. Leading to improved sales (the online booking system accounting for at least 60% of purchases).

This is why I don’t just ‘build a website’ - I work with you to make sure it actually delivers results. Before we design anything, we map out:

✅ Who your ideal customer is

✅ What your website needs to do for your business

✅ How you’ll attract your audience to visit and bring people back once they have visited.

It may seem very obvious to ask those questions but it's surprising how many people don't. Also, a website without a plan is just another pretty page on the internet.

2. Content That Brings Customers Back

Ever visited a website that just lists services but doesn’t actually say anything useful?

One of my clients - a producer of beautiful hand-made goods - had a DIY website that was completely static, no fresh content to encourage engagement. People were visiting once but that was it. The site was really flat and boring. We reworked her content to:

✔ Speak directly to her ideal client’s interests

✔ Provide handy hints, tips and how-to guides, also introduced video

✔ Created a monthly newsletter which did a great fresh content round-up. This is emailed direct to subscribers.

The result? 

Website engagement has increased with over 400% new subscribers. Customers are also spending more time on the site and are actively participating.

How I Help With Content

If you’re not sure what to write, I can help with:

✔ Content planning & editing

✔ AI-assisted content (which I refine to match your voice)

✔ SEO-driven blogs to attract new visitors.

Because getting people to your site is one thing - keeping them there is another.

3. AI Can Aid Website Development - But Strategy Comes First

I’ve been working extensively with AI in website development and marketing and I find it endlessly fascinating. Used well, AI can make the process faster, more affordable, and more efficient - but it’s not a replacement for strategy or creativity. Here’s how I use it to help my clients build websites that actually work. From creating great brochure websites in a day to a strong brand presence:

How I Use AI to Speed Up & Reduce Costs:

✔ AI-powered AEO/SEO tools to help your website get found faster

✔ AI-assisted content (which I refine for clarity and personality)

✔ AI-generated layout suggestions for a smoother user experience.

What AI CAN’T Do:

❌ Replace strategic thinking (we can certainly use it as a great assistant though)

❌ Understand your brand’s unique voice (we can use it to help define this though)

❌ Build a site that truly connects with your audience (without a good bit of steering).

The key is balance. AI helps with efficiency, but real success comes from creativity, strategy, and experience. AI is a great tool but only in the right hands. Hands that understand what the result should look like!

4. What Happens After Launch? How I Support You

Okay, yes, we have all seen ‘Field of Dreams’ - "If you build it they will come". I wish!

A website is a great start, but it isn’t a magic fix. It’s your shop window, your point of truth, but what isn’t it? A self-sustaining lead generator unless you take steps to drive traffic and keep people engaged.

The biggest mistake I see? Thinking a website alone will bring customers. It won’t - unless you actively work to bring people back.

A Snapshot of How I Can Help You Post-Launch:

✔ SEO & AEO (Answer Engine Optimisation) to keep your site visible

✔ Content strategy - blogs, lead magnets, and updates to engage visitors

✔ Tools that work together - email, social media, and automation to bring people back

Example: A Consultant Who Needed Visibility

A client had a well-built website, but no one was finding it. We worked on:

✔ SEO-driven blog content to increase her rankings

✔ A lead magnet (free resource) to capture potential client emails

✔ A simple email strategy to keep customers engaged

The result? 

Website traffic doubled in four months, and she landed two high-ticket clients directly from her site.

Your website is just one piece of the puzzle - I help you connect the dots so it actually works for your business.

Conclusion

Building an online presence isn’t just about having a website - it’s about having the right strategy behind it. I hope these brief examples help you to see how with the right support you can really shine!

That’s where I come in. Whether you need a website that actually works, content that keeps customers engaged, or smart AI-driven tools to make the process more affordable and efficient - working closely with you, I help make it happen. This is just a brief insight to what services I offer and some real examples of how I helped customers just like you. For more in-depth insights please subscribe to be the first to get all the new blogs, info, freebie giveaways and other useful tools to help your business journey.

For now - need a website? Want a new, improved website? Ready to take the stress out of your online presence? Let’s have a chat about what you need today.

Drop me a message, and let’s start the conversation.

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FAQs

Do I really need a strategy before building my website?

Yes! A website without a strategy is just a digital brochure. A well-planned site attracts visitors, engages them, and drives action.

How can I make my website work for my business, not just look nice?

By ensuring it has clear messaging, a customer journey, and strong calls to action—guiding visitors to take the next step.

What kind of content should I have on my website?

Content that speaks directly to your audience’s needs, offers value, and encourages engagement—such as blog posts, guides, and FAQs.

How can AI help with my website?

AI can speed up content creation, improve SEO, and suggest optimised layouts—but it still needs human expertise to ensure the right strategy.

What happens after my website is launched?

Your website needs ongoing updates, fresh content, SEO, and marketing efforts to attract visitors and convert them into customers.

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Glossary

AEO (Answer Engine Optimisation): Optimising content so it appears in AI-driven search results and voice searches.

Call to Action (CTA): A prompt encouraging visitors to take action, like ‘Book a Call’ or ‘Download a Free Guide.’

Conversion Rate: The percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter.

Lead Magnet: A free resource (e.g., guide, checklist) offered to website visitors in exchange for their contact details.

Responsive Design: A website layout that adapts seamlessly to mobile, tablet, and desktop screens.

SEO (Search Engine Optimisation): Techniques to help your website rank higher on Google and be found by your audience.

User Experience (UX): How easy and enjoyable it is for visitors to navigate and interact with your website.

Website Traffic: The number of visitors coming to your website over a period of time.

• For more FAQs and Glossary terms please check our dedicated pages. We like to make sure you know what we are talking about. Sometimes we have to use the right terms!