What's This Page About?
IMaster page for Web Wise, our blog. See all the categories and blog selections.
Welcome to Web Wise:
Our regular blog
Clear, curious insights into how small business websites work, why they often don’t, and what’s changing next.
Stay in the Loop
Get practical website tips, new guides and behind-the-scenes insights once a week - written in plain English and designed to help your business make smarter decisions online (plus pre-launch subscribe for your chance to win a new one-page power website worth £2,000!). Click on the button below to get more details.
Start Here
Grab a brew and dive in (and not for one minute suggesting they are long. Most posts take about 5-7 minutes to read so you might want to get a 'to-go' cup).
About Kingstown Web Studio
This category shares the story behind Kingstown Web Studio – who we are, how we work and the thinking behind our clarity-first approach to small business websites. You’ll find posts about our values, processes, real examples and the ideas that shape everything we design.
Join the Conversation
Web Wise works best when it’s a place for helpful, kind discussion.
Feel free to add your thoughts, questions or tips in the comments - and keep it constructive.
Polite curiosity very welcome. Rudeness… not so much.
A little kindness keeps the internet running smoothly.
Comments are open – feel free to share your thoughts or questions. We only remove content if it’s harmful or inappropriate.
About Web Wise
What is Web Wise and how does it help me improve my website?
Web Wise explores how small business websites actually work – the choices behind them, the clarity they need, and the small improvements that make a big difference.
Is Web Wise for new businesses, established brands or ecommerce?
All of the above.
If you run a business and want a website that performs - whether that means more clarity, more trust, better visibility or simply feeling confident in your decisions - Web Wise is written for you.
Why should small businesses care about website clarity, structure and AEO?
Because modern search (especially AI search) depends on websites being easy to understand.
Clear writing. Logical structure. Helpful answers.
Web Wise shows you how to achieve that - one useful idea at a time.
What You Will Find Inside...
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simple explanations that make the web make sense
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bite-sized how-tos for quick, confident fixes
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real website examples — the brilliant and the baffling
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practical tools for sharper clarity
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AEO-focused guidance for the world of AI search
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insights on content, structure and brand personality
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useful downloads, templates and small time-savers
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and the odd well-timed nudge when you need it
Why Subscribing makes sense
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Join the ride
Subscribing is an easy way to keep a gentle finger on the pulse without having to think about it.
You’ll get new posts as they’re published – thoughtful takes on websites, visibility and decision-making for small businesses – along with the occasional nudge to look at something in a new way. No noise, no constant emails, just useful perspective when there’s something worth sharing.
If it stops being useful, you can unsubscribe at any time. No hard feelings and I promise you will get only great insights, no junk here!
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Get in Touch
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Book A Quick Guidance Call
Let's talk!
About the Writer
Susi is the founder of The Trade Marketer and an experienced storyteller who’s spent years making complex subjects feel clear, human and genuinely useful.
Over a long career in marketing and digital, she’s worked with everyone from small start-ups to senior managers and boardrooms – building brands, shaping strategies and helping businesses connect with real people in ways that actually work. Long before websites became “a thing”, she was already thinking about how messages land, how decisions get made, and why clarity always wins.
These days, Susi works directly with small businesses – especially those navigating websites, online visibility and marketing decisions without a big team or budget behind them. It’s where her experience, curiosity and practical streak come together.
On Beyond Websites, she explores the questions business owners really ask: how to get started online, how to make a website pull its weight, how to attract local customers, and how small, thoughtful choices can make a big difference. Expect insight, real-world examples, the odd personal observation, and a steady focus on what helps rather than what complicates.
Her writing always comes back to the same themes: clarity, connection, and helping people see what’s possible when things are thought through properly.
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Guest Experts -
Additional Perspectives
Every so often, Web Wise features guest contributors — designers, strategists, content specialists and other smart humans with interesting perspectives on how websites take shape in the real world.
These aren’t generic guest posts. They’re practical, experience-led pieces chosen for one reason: they help you see websites from another angle. Different disciplines, different opinions, occasionally contradictory ideas - all welcome here. (Good thinking rarely travels in a straight line.)
If you’d like to contribute something useful, curious or eyebrow-raising, get in touch.
Quick Read: TL;DR
What is TL;DR?
It means “Too Long; Didn’t Read” - a quick summary for fast scanning and voice assistants like Alexa or Siri that surface the short version first.
Summary
Web Wise is your plain-English guide to how small business websites really work - the choices behind them, the clarity they need and the small shifts that make a big difference. You’ll find practical ideas, real examples and quick, useful takeaways to help you make confident decisions about your own site.
Your Questions, Answered Clearly
These are page specific questions. We will have a site-wide FAQ section and search (and a friendly virtual Susi-bot) on launch.
What is Web Wise?
It’s a library of helpful website guides covering structure, clarity, search, branding, content and strategy - all written in clear, everyday English.
Who is Web Wise for?
Small and medium-sized businesses, growing brands, new startups and anyone who wants a website that works properly.
Do I need to be technical to understand Web Wise?
Not at all. Everything is written to be simple, practical and easy to apply.
Will you be adding more topics?
Yes - Web Wise updates regularly, and you’re welcome to request new topics at any time.
Can I ask questions or leave comments?
Yes. And constructive comments are always appreciated.
Is Web Wise part of the paid service?
No - it’s free. Use it as much as you like.
What Does This Term Mean?
We like to keep things simple, so here are the key terms explained in plain English. If you ever get stuck on a definition, this glossary makes everything clear and easy to understand what has been notred on this page. We will also have a full sitewide section for more info after launch.
AEO (Answer Engine Optimisation)
A way of structuring your website so AI tools and modern search engines can understand it clearly and provide accurate answers to users.
Branding
The visual and verbal identity of your business — including colours, fonts, imagery and tone — that helps your website feel consistent and recognisable.
Clarity
How easily visitors can understand your website: what you do, who it’s for and what they should do next. Clear websites perform better for both people and search engines.
Content
The words, explanations and messages used across your website to communicate what you offer and why it matters.
Everyday English
Simple, plain-language writing that avoids jargon and helps users understand your website quickly and confidently.
Guides
Practical articles that explain website concepts in a clear, usable way so you can apply the ideas immediately.
Search
How people find your website online — including traditional SEO and newer AI-driven methods such as AEO.
SEO (Search Engine Optimisation)
The process of improving your website so traditional search engines like Google can find, understand and rank your pages effectively.
Strategy
The thinking behind how your website is structured, written and designed — ensuring every part supports your goals and user needs.
Structure
The layout and organisation of your website: how pages flow, how information is ordered and how users move from one idea to the next.
User Experience (UX)
How your website feels to visitors — including ease of navigation, clarity of information and overall usability.
