Introducing The Professional Prep Partnership.
This website was designed entirely from scratch for a logistics and prep service supporting Amazon sellers. With no pre-set template, the build was fully tailored to meet the needs of a growing B2B (Business To Business) service - functionally and visually.
It features:
-
A custom structure and flow based on client needs
-
Multiple pages including customer-focused areas
-
Lead capture forms, pop-ups, embedded video, and dynamic visual content
-
A private customer portal with video-based training and support
This site also plays a direct role in the business’s operations—not just marketing.
A done-in-a-day brochure site using pre-written content and all of the assets created by Generative AI (with love).
Quick Start with AI Assistance
A smart one-pager which is a great intro site and can be future-proofed easily. Can also have additional pages and all the whistles and bells.
Section-Based Build
A more feature-rich version - still one page to show the versatility (with an anchor menu) with course dates, pop-ups and calls to book.
Booking-Enabled Template Site
Why We Created It
The Inbox Whisperer started as a fictional brand - created solely to help demonstrate what’s possible when you build a website with strategy, structure, and soul.
But somewhere along the way, something clicked.
We wanted to show:
-
How branding, copy and layout can work together to create clarity
-
How one business can evolve over time, without starting from scratch
-
How different build types affect what a customer sees and feels
So we built Inbox Whisperer from the ground up:
-
A calm, clean brand palette
-
Soft photography in sage and rose
-
A voice that’s confident, friendly, and quietly clever
-
A clear service offering with simple CTAs
From content to colour palette, it was developed like a real client project - because that’s exactly how we work with you, too.
Meet The Inbox Whisperer
A Demo Site That Might Just Become Something Real…
What Makes This Different?
We’re not just showing pretty finished websites. We’re showing:
How different platforms behave
What you get for your budget
Where the shortcuts help - and where they don’t
Why strategy and content matter before design starts
Each version uses a real or fictional business to demonstrate a different approach, from one-day builds to fully custom e-commerce setups.
So that's how?
WELCOME
A live, interactive showcase of how different types of websites can come together, depending on your goals, content, and budget.
Some examples here are real, live client sites. Others - like our fictional business 'The Inbox Whisperer' - have been created to demonstrate what’s possible using the exact same brand assets and structure across multiple build types.
Why? Because most people don’t know where to start - and this page is here to change that.
Website Walkthrough
Real Sites.
Real Options.
Realistic Expectations.
The Demo Gallery
See how the same brand adapts across three build types ( just click on the image to take you direct to the site):
⚠️ A Quick Note Before You Dive In
The purposely created demos are designed to show you structure, style, and scope - not every single working feature (obviously does not apply to the live sites also showcased).
You may spot placeholder buttons or simplified booking flows. That’s intentional. The aim is to help you visualise how different builds behave, not to simulate a full live site experience.
If you'd like a working version of any feature you see - just ask. That’s what we're here for.
What started as a demo might just become something real.
The Inbox Whisperer feels like something the world actually needs - and don’t be surprised if those in-house sessions and email clarity courses start popping up soon.
And Who Knows?
✅ What Worked Well
-
Started from a blank canvas and built specifically for a B2B workflow
-
Includes a private member area for training and client access
-
Dynamic elements like video, pop-ups, and lead forms help drive engagement
-
Showcases how a site can be both informative and functional
-
Multiple pages with consistent styling and structure
⚠ Limitations to Consider
-
Requires a clear plan and strong content strategy before building
-
More time-intensive than template-based options
-
As the business grows, content refreshes and rebrands become more complex
-
Mobile responsiveness and customer area updates require ongoing maintenance
⭐ Best For
-
B2B and B2C service providers
-
Businesses offering training, onboarding, or client systems
-
Companies ready for a fully branded, multi-functional online platform
💼 Package Range
Elevate and Beyond – £1,495+ (for the website pages - the Customer Training area would be a separate project)
This was a fully customised site built from the ground up. Current build includes multiple pages, gated content, pop-ups, and video. A rebrand and refresh is now in planning.
🔐 Want a Closer Look?
You can view the customer training portal via the private link below:
🔗 Visit Training Access Area (and full website)
-
Password: Prep123
A Fully Custom E-Commerce Platform Designed to Grow with the Brand
A Fully Custom E-Commerce Platform Designed to Grow with the Brand
Family Comforts B2C
Family Comforts is a premium, fully customised B2C e-commerce site—built from the ground up for a brand that blends elegance, storytelling, and community with thoughtful, soft-sell shopping experiences.
Originally based on a static, limited site, we began this project by rebranding the entire look and feel. Starting with a blank canvas, a fresh site map and a strategic plan for growth. The final result is a rich, brand-led platform inspired by Art Deco styling with a modern twist—deeply aligned with the founder’s voice, values, and customer base (we've also shared some of the initial branding ideas that kickstarted the project, along with a snapshot of the early site map - invaluable tools for the development of a professional site).
This isn’t just a shop - it’s an evolving home for content, connection, and calm purchasing decisions.
✅ What Worked Well
-
Rebuilt from scratch to match brand vision and long-term goals
-
Art Deco-inspired styling carried through design, imagery, and tone
-
Templated product formatting ensured consistent experience across listings
-
Fully integrated blog, branded newsletter, and evolving video content
-
Soft-sell strategy supports trust and loyalty over flash promos
-
Custom-trained AI (GPT) used to maintain voice, tone, and imagery consistency
-
Customer reviews and stories layered in to build emotional resonance
⚠ Limitations to Consider
-
This level of custom e-commerce build is time- and strategy-intensive
-
Requires a strong brand voice and active client participation throughout
-
Success depends on longer-term storytelling, not just quick wins
-
Photography and content quality must be consistent to support the soft-sell approach
⭐ Best For
-
Product-based businesses ready to scale with purpose
-
Founders who want a site that reflects their values and vision, not just a sales funnel
-
Brands who want to build a loyal customer base through content, community, and care
-
Anyone seeking a full-service digital home (as per the live site demonstrates) - not just an online shop
💼 Package Range
Full-Scale Custom E-Commerce – from £6,500 (with additional ongoing monthly retainer for all fresh content/social & email marketing)
This build includes end-to-end strategy, design, content planning, custom shop styling, blog integration, newsletter flows, and an AI assistant to support brand consistency and scalability.
More About Websites....
As it's our pet subject we have quite a lot of other resources and reading materials on this site. You might like to have a further peep....
Website Walkthrough
Real Sites
Real Options
Realistic Expectations
Welcome
This is a live, interactive showcase of how different types of websites can come together, depending on your goals, content, and budget.
Some examples are real client sites. Others—like our fictional business 'The Inbox Whisperer'—were created to demonstrate what’s possible using the same brand assets and structure across different builds.
Why? Because most people don’t know where to start—and this page is here to change that.
What Makes This Different?
We’re not just showing pretty finished websites. We’re showing:
- ✔ How different platforms behave
- ✔ What you get for your budget
- ✔ Where the shortcuts help—and where they don’t
- ✔ Why strategy and content matter before design starts
Each version uses a real or fictional business to explore different approaches—from one-day builds to fully custom e-commerce sites.
A Quick Note Before You Dive In
The demo sites are designed to show structure, style, and scope—not every single working feature. (That doesn’t apply to the live sites, of course.)
You may spot placeholder buttons or simplified booking flows. That’s intentional. The aim is to help you *visualise* how different builds behave—not simulate a full live experience.
If you’d like a working version of anything you see—just ask. That’s what we’re here for.
Meet The Inbox Whisperer
A demo site that might just become something real…
Why We Created It
The Inbox Whisperer began as a fictional brand to showcase what’s possible when you build a site with strategy, structure, and soul.
But somewhere along the way… something clicked.
- ✔ How branding, copy and layout can work together to create clarity
- ✔ How one business can evolve over time, without starting from scratch
- ✔ How different build types affect what a customer sees and feels
We built Inbox Whisperer from the ground up:
- ✔ Calm, clean brand palette
- ✔ Soft photography in sage and rose
- ✔ A voice that’s confident, friendly, and quietly clever
- ✔ A clear service offering with simple CTAs
Every part—from content to colour—was developed just like a real client project. Because that’s exactly how we work with you, too.
The Demo Gallery
See how the same brand adapts across three build types:
- Quick Start with AI Assistance – A brochure site, built in a day using pre-written content and AI-generated assets (with love).
- Section-Based Build – A smart one-pager, great for launch and easily expandable.
- Feature-Rich One Pager – Shows versatility: anchor menu, course dates, pop-ups, and calls to book.
And who knows? The Inbox Whisperer may well turn into something real…
A Fully Custom B2B Build From a Blank Canvas
This fully custom website was designed from scratch for a B2B logistics and prep service supporting Amazon sellers.
- ✔ Custom structure based on client needs
- ✔ Multiple pages and customer-focused areas
- ✔ Lead capture forms, pop-ups, embedded video, and dynamic visuals
- ✔ A private customer portal with video-based training and support
This website isn’t just for marketing—it plays a direct role in business operations.
What Worked Well
- ✔ Started from a blank canvas
- ✔ Includes private member area
- ✔ Dynamic content to drive engagement
- ✔ Consistent styling across multiple pages
Limitations to Consider
- ❌ Needs a strong content strategy upfront
- ❌ More time-intensive than templated options
- ❌ Rebrands and updates are more complex
- ❌ Ongoing maintenance needed for customer areas
Best For: B2B or B2C service providers, businesses offering training or client access, and companies ready for a fully branded platform.
Package Range: Elevate and Beyond – £1,495+ (Customer Training Portal scoped separately)
🔗 View Training Area — Password: Prep123
A Fully Custom E-Commerce Platform Designed to Grow
This premium e-commerce site was built from scratch for a brand blending elegance, storytelling, and calm shopping experiences.
- ✔ Full brand and site reimagining
- ✔ Art Deco-inspired styling across visuals and tone
- ✔ Templated formatting for consistency
- ✔ Integrated blog, newsletter, and video content
- ✔ AI-trained assistant to support consistent branding
- ✔ Soft-sell strategy with emotional resonance
Limitations to Consider
- ❌ Time- and strategy-intensive
- ❌ Requires consistent, high-quality content
- ❌ Ongoing storytelling and participation are essential
Best For: Product-based brands ready to scale with purpose, reflect their values, and grow community and customer loyalty.
Package Range: Full Custom E-Commerce – from £6,500 (+ monthly retainer for ongoing content and marketing)
More About Websites…
We’ve got more resources if you fancy a deeper dive:
- Website Essentials 101 – Especially handy for DIYers
- Website Develop & Build – The nitty gritty
- GDPR – Ignore at your peril (we don’t!)
Not sure what kind of website you need?
This page walks you through real and demo examples so you can see what’s possible—based on your goals, your style, and your budget.
Why It’s Different
- ✔ Shows not just the finished site—but the thinking behind it
- ✔ Highlights how strategy and content impact what you build
- ✔ Helps you understand the trade-offs between quick builds and full custom sites
See the Same Brand—3 Ways
- ✔ Quick Start – Fast, AI-assisted site with pre-written content
- ✔ Smart One-Pager – A clean, section-based intro site
- ✔ Feature-Rich Demo – Pop-ups, booking flows and more
The Inbox Whisperer started as a demo—but may become a real thing soon!
Need Something More Custom?
- ✔ Prep Partnership Site – Built from scratch with training portal and lead capture
- ✔ E-Commerce Site – Brand-led shopping experience, content-rich, fully scalable
Still Exploring?
Here’s more to browse:
Still stuck? Just ask. That’s what we’re here for.
Website Walkthrough FAQs
Question: What is the purpose of the Website Walkthrough page?
To help you visualise different website build types—showing what’s possible depending on your goals, budget and content—through real and demo examples.
Question: What makes this different from other website portfolios?
We don’t just show finished websites—we explain the strategy, choices, and build process behind each one, so you can make informed decisions about your own site.
Question: Who is 'The Inbox Whisperer'?
A fictional brand created to demonstrate three different build styles using the same content and assets. It’s a great way to show how the same idea can be executed in different ways.
Question: Can I get a similar site to one of the demos?
Absolutely. Whether you want a quick start version, a structured one-pager, or a more feature-rich build—we’ll tailor it to suit you.
Question: What does a custom B2B site include?
A fully planned structure with multiple pages, client-focused content, forms, videos, pop-ups, and even gated areas like customer portals or training zones.
Question: How long does a custom site take to build?
It varies depending on complexity—but these are more time-intensive than templated builds, and need strong content and a clear plan upfront.
Question: What kind of businesses are best suited to the fully custom B2B builds?
Service-based businesses, B2B providers, or companies that need client onboarding, training systems, or bespoke content flows.
Question: What makes the e-commerce example different?
It’s designed to grow with the brand—integrating content, community, and storytelling with soft-sell strategies. It’s more than just a shop—it’s a digital home.
Question: Is a site like Family Comforts suitable for any product business?
It’s best for brands who want to lead with values, not flash sales—those who care about their voice, aesthetic, and connection with their audience.
Question: I’m not ready for something complex—can I still get a great site?
Definitely. We offer simple, strategic builds that get you online quickly—without losing sight of quality or clarity.
Question: What if I like a feature I’ve seen on one of the sites?
Just ask. We can replicate or adapt any element you’ve seen in a way that works for your business.
Question: Do all the demos use real design systems?
Yes. Even the fictional ones were created using real brand processes—so what you see is achievable, not just make-believe.
Question: Where can I learn more about the website process?
Visit the resources linked at the bottom of the page—including Website Essentials, GDPR, and Development 101.
Website Walkthrough Glossary
Anchor Menu:
A menu that links to different sections of a single-page website—ideal for one-pagers that scroll smoothly to each section.
B2B (Business to Business):
A service or product intended for other businesses, not individual consumers—often involves tailored processes and more formal communication.
B2C (Business to Consumer):
Selling directly to the public—often product-based, more visual, and focused on emotion-led or lifestyle content.
Brand Voice:
The tone, language, and personality your business uses across all platforms—consistent brand voice builds trust and recognisability.
Call to Action (CTA):
A prompt encouraging the user to take the next step—like booking a call, signing up to a list, or making a purchase.
Customer Portal:
A secure, private area of a website where clients can access exclusive content, training, documents, or updates.
Demo Site:
A fictional or example site created to showcase structure, content flow, and design possibilities—helping clients see what’s achievable.
E-Commerce:
A website with online shopping functionality—can include product listings, payments, stock management, customer reviews, and more.
Gated Content:
Content that’s only accessible via login or password—often used in training areas, client portals, or membership platforms.
One-Pager:
A single-page website where all the content is presented on one scrolling page—ideal for simple offers or starting out.
Placeholder Content:
Temporary text or imagery used during design to show layout—often swapped out for final content once the structure is approved.
Section-Based Build:
A layout made up of clearly defined sections (e.g. About, Services, Contact)—used in both one-page and multi-page sites for clarity and flow.
Soft-Sell Strategy:
An approach to sales that focuses on trust, storytelling, and value—rather than pressure or urgency tactics.
Strategy-Led Website:
A site that starts with clear goals and content planning—not just design—ensuring the final product truly works for your business.
Templated Formatting:
Using consistent layout styles across pages or products to create a cohesive, user-friendly experience.
