See What We’ve Been Building
Thoughtful, strategic websites for real small businesses
Small Business Website Design That Wins You Local BusiJobs
This page brings together a selection of client websites and one-page builds, along with a few demo concepts to spark ideas. Each one has been created with clarity, ease of use, and real-world enquiries in mind.
Have a browse and imagine what we could create for you.
A note on real-world websites
These walkthroughs show each site as it was delivered, along with the thinking behind the decisions made at the time.
Like any working business asset, websites continue to evolve after handover. Some owners build on the foundations carefully. Others make changes, experiments, or additions over time.
What you see here is intended to illustrate approach, structure, and decision-making - not to present a frozen, permanent state.
Choose a Website to Explore
Each tile below opens a short walkthrough showing how the site was planned, structured and brought together to support the business behind it.
Pick any that catch your eye and take a look around (we are adding all the time - you will note some 'coming soon' slots)
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National shop
The power of gen ai and great content
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Local business
Booking is king - different conversation for different audiences
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Coming soon
Amazon Agency for Listing Optimisation - took a step up
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Coming soon
One-page site - twice! Two different audiences under one roof
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Coming soon
One-page booking system for local mobile business
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Coming soon
National service showcase
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New Website for Local Plumbing Business
Why We Built It
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The business relied on word of mouth and needed a site to generate new leads.
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We created doorways to each service area, making it easy for customers to find exactly what they need.
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A strong portfolio and testimonials system help build local trust and credibility.
Reputable Already
Hill Plumbing & Bathrooms came to us with a strong reputation built purely on word of mouth. The challenge was clear: how do you translate that into steady online enquiries without losing the local, personal touch?
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So, how did we
decide to organise it?
We built a site that balances professionalism with approachability
Grouping services into clear “doorways,” adding a portfolio of before-and-after projects, and layering in genuine testimonials.
The result is a simple, mobile-first site that acts like a digital shop window, giving new customers the same confidence as their loyal repeat clients.
The Winning Features
Before & After showcase - customers can see transformations at a glance.
Quote requests made simple - clear CTAs encourage fast lead generation.
Local-first approach - built with Scunthorpe homeowners in mind.
Designer's Notes
Hill Plumbing had the reputation but not the reach. By showcasing their everyday plumbing work alongside full bathroom renovations - and making it easy to request a quote - we turned their word-of-mouth success into a steady stream of online enquiries from as-yet unknown customers.
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Digital Quote Guide
A supporting digital guide designed for larger plumbing and renovation projects, breaking down scope, stages, and pricing so customers can review and approve quotations with confidence.
Digital Review Card
Developed as part of the Local Trinity Initiative - a convenient digital card to send to every customer after completing the work. This sends customer very easily to leave a review on the Google Business Profile.
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A new look and feel refresh
You may need to turn on the sound to hear about our rebuild of our small business servicing the 'craft hobbiest'. We created a fresh approach wtih an engaging product presentation.
Monthly content support
You may need to turn on the sound to hear about our monthly support. This newsletter has helped increase customer engagement substantially. With a 58% average open rate.
A Hub & Spoke Site Built to Showcase Distinct Services
Why We Built It
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Foxhills relied on word of mouth and needed a complete online revamp.
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Research showed distinct services and customer groups that required tailored messaging.
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We built a hub-and-spoke structure so every service had space to shine while feeding into the main site.
Community-first was key
A full rebrand and rebuild, designed to turn Foxhills’ reputation into an engaging, multi-service digital hub. Most importantly, each distinct audience have a dedicated landing page with a communications funnel designed for their pain points and needs.
So, how did we
bring it all together?
We knew from the research stage that Foxhills wasn’t a “one-size-fits-all” business.
Services like accident repair, paintwork, and alloy wheel refurbishment each had unique customer needs and questions.
Our solution was a hub-and-spoke website — a central homepage supported by individual service pages, each addressing pain points and guiding users to the right solution. For transparency, we added a quote system with image upload, plus explainer materials that walk customers through how pricing works.
To reinforce trust and community, we launched the “Full Beam” blog — a space for tips, insights, and behind-the-scenes expertise. Together, these elements turned Foxhills from a word-of-mouth name into a confident, approachable online presence.
The Winning Features
Service-specific pages — each focused on pain points and solutions for different customer types.
Quote system with image upload — making estimates fast, transparent, and easy.
Content hub with blog + digital brochure — building trust, sharing expertise, and reassuring new customers.
Designer's Notes
Foxhills Body Shop came to us with no real online presence, despite years of local reputation. We developed a brand identity and colour palette from scratch, then built a sizable site that reflects their expertise across multiple service areas. By combining a hub-and-spoke structure with trust signals like a blog, explainer brochures, and an image-based quote system, we gave Foxhills a digital presence as reliable as their workshop.
Every website starts with a clear intention
Design will always be a matter of personal taste. Colours, fonts and styling can change from one business to another.
What matters most is that a website is built with purpose - so visitors quickly understand what you do, who you help, and how to take the next step.
If your current website feels a little tired, unclear, or isn’t yet working as it should - or if you’re not online at all and ready to begin - a short conversation is often the easiest place to start.
We’ll look at where you are now, what you need next, and whether a new one-page site or full build would suit you best.
Quick Summary (Tl;Dr)
TL;DR stands for “Too Long; Didn’t Read.” It’s a quick summary for people who are too busy to read everything in detail. Perfect for tradespeople on the go.
Plus, with voice assistants like Alexa or Siri, you can even ask them to read the TL;DR out loud - so you get the key info hands-free, anytime.
Website Walkthroughs
This page is a browseable collection of real client websites, plus a few demo concepts to show what’s possible - especially when you need a clear, focused one-page site.
Use the tiles to jump straight to any mini case that catches your eye. Each walkthrough gives a quick look at how the website was planned and structured, how key content was prioritised, and how the final design supports the business behind it.
If you’re comparing options for your own website (or you’re not online yet), these examples will help you spot what works - and why.
Page FAQs
Are these real client websites?
Yes. Most of the walkthroughs on this page are real client projects. We’ve also included a small number of demo concepts to show how a clear, well-structured one-page site can work for different types of small business.
Why show walkthroughs instead of just screenshots?
A single screenshot rarely shows how a website actually works. These short walkthroughs give a better sense of layout, flow and how information is organised, so you can see how each site supports the business behind it.
Will my website look like one of these?
No two businesses are the same, so every website is shaped around the business it represents. These examples simply show the range of approaches and what can be achieved with clear structure and thoughtful planning.
Do you only create one-page websites?
Not at all. One-page sites are a popular option because they can work extremely well for many small businesses, but we also design larger multi-page websites where more depth is needed. The right structure always depends on the business and what it needs to communicate.
What should I do if I’d like something similar for my business?
The easiest starting point is a Quick Guidance Call. We’ll look at what you have now (if anything), what you need your website to do, and the simplest way to move forward.
Kingstown Web Studio is now live and being carefully refined as part of a strategic soft launch. Over the coming weeks I’ll be adding fresh content, examples, and practical insights while reviewing how the site is positioned in Google and making small, considered improvements.
If you’d like to follow along, you’re very welcome to subscribe for occasional updates.
On this page
See What We’ve Been Building → Real sites and demo concepts
A note on real-world websites → How sites evolve after launch
Choose a website to explore → Browse the mini case walkthroughs
Every website starts with intention → Why purpose matters first
Quick Summary (TL;DR/FAQs) → The essentials at a glance