Website Terms Explained
Clear explanations of common website and online terms you might come across when planning or improving your site.
A
What is AEO (Answer Engine Optimisation)?
Answer Engine Optimisation means structuring your website so search engines and AI tools can clearly understand your content and confidently use it to answer questions. It focuses on clarity, structure, and useful information rather than trying to force rankings. This thinking sits at the core of our Answer-Ready websites, which are designed to be understood as well as found.
What is alt text?
Alt text is a short written description added to images on your website. It helps search engines understand what an image shows and improves accessibility for people using screen readers. Adding thoughtful alt text is part of building a well-structured website, where every element has a clear purpose.
B
What is a blog and does my business need one?
A blog is a section of your website where you publish useful articles, updates, or insights related to your work. It helps search engines understand what you do, builds trust with potential customers, and gives people a reason to return to your site. Many businesses use a blog as part of a clear, answer-focused website strategy that supports long-term visibility. For example, our blog is called Web Wise.
C
What is a CMS?
A CMS (Content Management System) is the platform used to build and edit your website. It allows you to update text, images, and pages without needing technical knowledge. Kingstown Web Studio sites are built in Wix, giving you a structured, manageable website that can grow with your business.
D
What is a domain name?
A domain name is your website address, such as yourbusiness.co.uk. It’s what people type into their browser to find you and forms part of your online identity. Choosing the right domain is one of the first steps when creating a professional business website.
F
What is a FAQ section?
A Frequently Asked Questions section answers common queries in a clear, structured way. It helps visitors quickly find the information they need and supports search engines in understanding your content. Well-written FAQs are a key part of building an answer-ready website that works for both people and search.
H
What is a homepage?
A homepage is usually the first page visitors see when they arrive on your website. It introduces who you are, what you do, and guides people towards taking action. A strong homepage forms the foundation of a clear, well-structured website that helps the right customers get in touch.
I
What does indexing mean in Google?
Indexing is when Google adds your website pages to its database so they can appear in search results. A page must be indexed before it has any chance of being found. Every Kingstown site is built with the essentials in place to support clean indexing and long-term visibility.
K
What is a keyword?
A keyword is a word or phrase people type into search engines when looking for something. Good websites are built around realistic search terms that reflect what customers are actually looking for. This forms part of a clarity-led website structure that supports visibility without guesswork.
L
What is local SEO?
Local SEO (search engine optimisation) helps your business appear in searches within your area. It connects your website with your Google Business Profile, location signals, and reviews. This joined-up approach is often referred to as The Local Trinity, where your website, Google profile, and reputation work together.
M
What does mobile-first mean?
Mobile-first means your website is designed primarily for phones rather than desktop computers. Since most visitors now browse on mobile devices, this ensures your site is easy to use and quick to navigate.
O
What is a one-page website?
A one-page website presents all key information on a single scrolling page. It allows visitors to quickly understand what you do, who you help, and how to get in touch without navigating multiple pages. This focused format works well for many small businesses and is the basis of our one-page website service.
S
What is schema markup?
Schema markup is structured information added behind the scenes of a website to help search engines understand specific details such as services, locations, and FAQs. It supports clearer communication with search engines and forms part of an answer-ready website structure.
U
What is user experience (UX)?
User experience refers to how easy and intuitive your website feels to use. A good user experience helps visitors find what they need quickly and take action with confidence. This sits at the heart of a well-planned website structure that works for real people.
W
What is web hosting?
Web hosting is the service that stores your website and makes it accessible online. Platforms like Wix include hosting as part of the package, so your site is securely stored and maintained behind the scenes as part of a fully managed website build.
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