Answer-Ready Website Feasibility Review

Once your purchase is complete, you’ll be invited to book a 15-minute consultation.

This short call is used to:

• confirm the website being reviewed

• understand your current situation and concerns (for example visibility, lead quality, or changing search behaviour)

• clarify what you are hoping to understand or decide next

• confirm the focus of the feasibility review

The agreed focus is then confirmed in writing before the assessment begins, so expectations are clear on both sides.

Once scope is agreed:

• a delivery timescale is confirmed

• the feasibility assessment is carried out

• findings are documented and reviewed

• a written Answer-Readiness Feasibility Summary is delivered

Typical turnaround:
3–5 working days from scope confirmation, depending on site size and complexity.

PAYMENT & REFUNDS

This is a fixed-price service, paid in advance.
Work begins once payment has been received and scope has been agreed.

Cost offset against delivery work

If the feasibility review recommends proceeding and you go on to commission either:

• an Answer-Ready Website Refresh, or

• a Website Build

…the full cost of the feasibility review is credited against that work.

This ensures you are not paying twice for the same strategic assessment and decision-making.

Refunds

If the work has not yet started, a full refund may be available.

Once the feasibility assessment has begun, refunds are assessed based on progress:

• where less than 50% of the work has been completed, a pro-rata refund may be offered

• where more than 50% of the work has been completed, the service is non-refundable

This reflects the professional judgement, analysis, and evaluation involved.

SCOPE & CAVEAT

The Answer-Ready Website Feasibility Review is a decision-support assessment.

It is based on:

• structured review of your existing website

• answer-readiness and clarity criteria

• experience-led interpretation of how modern, AI-driven search systems interpret websites

The review provides insight, context, and recommendations, not guarantees or forecasts.

It does not include:

• implementation or optimisation work

• copywriting, FAQs, schema, or technical changes

• performance monitoring or outcomes responsibility

Findings represent an honest assessment of suitability at the time of review.

Importantly, this is not a pretext to sell a website or refresh.
If your site is not suitable for further work, that will be stated clearly and explained.

VALIDITY & TIMING

Search behaviour and AI-led discovery are evolving quickly.

The findings and recommendations from this feasibility review are intended to support current or near-term decisions.

As such:

• the review is considered valid for 3 months from delivery

• after this point, changes in search behaviour, technology, or business priorities may affect relevance

If you wish to revisit or update the assessment after this period, it would be treated as a new or follow-on piece of work, scoped separately.

REVIEW CYCLE (RINSE & REPEAT)

For businesses operating in competitive or fast-moving sectors, we would typically recommend revisiting answer-readiness annually.

This aligns well with:

• business planning cycles

• website reviews

• changes in services or positioning

• ongoing shifts in how search and AI tools surface information

Regular reassessment helps ensure your website continues to support visibility, clarity, and informed decision-making as the landscape evolves.