FAQs are a great way to help site visitors find quick answers to common questions about your business and create a better navigation experience.

An FAQ section can be used to quickly answer common questions about your business like "Where do you ship to?", "What are your opening hours?", or "How can I book a service?".

FAQs can be added to any page on your site or to your Wix mobile app, giving access to members on the go.

To add a new FAQ follow these steps: 1. Manage FAQs from your site dashboard or in the Editor 2. Add a new question & answer 3. Assign your FAQ to a category 4. Save and publish. You can always come back and edit your FAQs.

You can edit the title from the FAQ 'Settings' tab in the Editor. To remove the title from your mobile app go to the 'Site & App' tab in your Owner's app and customize.

Yes. To add media follow these steps: 1. Manage FAQs from your site dashboard or in the Editor 2. Create a new FAQ or edit an existing one 3. From the answer text box click on the video, image or GIF icon 4. Add media from your library and save.

Quick Answer: Real-time AI search offers significant benefits to small businesses by enhancing customer reach, improving local visibility, and providing relevance over traditional SEO strategies. By leveraging AI, businesses can gain timely and personalised visibility to potential customers without solely relying on SEO practices. In-Depth Answer: Real-time AI search offers small businesses numerous advantages by making customer interactions more relevant and efficient. Unlike traditional SEO, which optimises content for specific keywords over time, real-time AI can instantly connect businesses to consumers based on the relevance of their search queries. This is crucial for small businesses that need quick visibility and responses to customer queries. One of the key AI benefits for small businesses is its ability to improve local visibility. AI tools can optimise search results to focus on nearby customers, making it easier for local businesses to get discovered. Furthermore, AI-powered systems continually update their data, enabling businesses to stay ahead of the competition and quickly adjust to changes in consumer behaviour. Through customer reach with AI, small businesses can create personalised, responsive experiences that can drive more traffic and conversions. These AI solutions often provide real-time feedback, allowing businesses to refine their approach and target the right audience more effectively. Also, the relevance provided by AI is a huge benefit when compared to traditional SEO, which can take time to see results. With AI search, businesses can respond to customer needs almost instantly, enhancing customer engagement and loyalty. In summary, real-time AI benefits small businesses by enabling quicker customer interaction, improving local visibility, and offering a dynamic alternative to traditional SEO that is more aligned with evolving consumer behaviour. Additional Resources: Authoritative Organisations and Tools: Google My Business – A free tool to manage your business presence on Google, including Maps and Search, crucial for local visibility. Moz – An industry leader in SEO tools, offering resources to improve search rankings, including AI-driven insights. HubSpot Academy – Provides free courses on inbound marketing, including how AI and SEO work together for small businesses. Podcasts: AI in Business Podcast – This podcast explores AI applications across industries, focusing on how businesses can leverage real-time AI to grow. Small Business Trends Podcast – Provides insights on running a small business, with episodes dedicated to AI’s role in marketing. Social Media Channels to Follow: @Moz (Twitter) – Shares valuable SEO insights, including AI-powered tools that help businesses improve their visibility. @AITrends (LinkedIn) – Shares articles and insights about AI's impact on small businesses, from customer reach to efficiency improvements. TED Talks and Lectures: “How AI is Shaping the Future of Business” by Kai-Fu Lee – This talk explores how AI is transforming business strategies, offering actionable insights for small businesses. “The Role of Artificial Intelligence in Business” by Alex Hern – A discussion on AI’s role in helping businesses adapt and stay competitive in today’s digital economy.

Quick Answer: Real-time AI search is a form of search technology that uses artificial intelligence to provide fast, up-to-date answers by analysing and retrieving information as it becomes available. Unlike traditional search engines that rely on pre-indexed data, real-time AI search processes live data from multiple sources, allowing for highly relevant and timely responses. In-Depth Answer: Real-time AI search leverages advanced AI models to sift through and analyse vast amounts of data in real time. This type of search is often applied to situations where immediate, up-to-date responses are necessary, such as breaking news, financial markets, or customer support interactions. Here’s how real-time AI search works: Data Gathering: Instead of relying solely on pre-existing indexed content, real-time AI search engines tap into live sources. This could include social media feeds, live news updates, APIs from databases, and user interactions. Machine Learning and Natural Language Processing (NLP): Real-time AI search uses machine learning and NLP to interpret search queries, making sense of both text and spoken input. These technologies allow the AI to understand context, phrasing, and user intent, creating responses that feel conversational and are highly accurate. Application Examples: Customer Support: Many companies use real-time AI search for automated customer support, allowing chatbots or virtual assistants to answer common questions based on the latest information. Financial Markets: Real-time AI can analyse stock prices, market trends, and news to deliver instant insights and recommendations. News and Social Media: For breaking news or trending topics, AI can gather and summarise content from live social feeds and news outlets. In practice, real-time AI search can support marketing in various ways, such as giving brands live insights into audience sentiment, real-time SEO adjustments based on trending keywords, or helping customer service teams access the most relevant responses to client queries on the spot. For more on real-time AI applications, check out Google’s AI blog or OpenAI, which provide regular updates on the advancements in AI and search technology. Additional Resources: Authoritative Organisations and Tools Microsoft Azure Cognitive Search: A real-time AI-powered search solution by Microsoft that uses machine learning and NLP for high-quality data retrieval across apps and services. Google AI: Google’s platform dedicated to the latest AI research, including search advancements, natural language processing, and more. IBM Watson Discovery: A tool using AI-powered search and analytics to find patterns and insights in large datasets in real time. Podcasts The AI Alignment Podcast: Focuses on AI’s role in real-time applications, featuring discussions with experts on the latest in AI technology and ethics. Voices in AI: Covers AI’s impacts across various fields, with insights into real-time search and data handling by AI professionals and researchers. Social Media Channels to Follow Gary Marcus on Twitter: AI expert and author who provides critical insights on AI trends, ethics, and advancements. Microsoft AI on LinkedIn: Shares updates on AI developments, case studies, and insights on real-time search technologies. TED Talks and Lectures TED Talk: "How AI can bring on a second Industrial Revolution" by Kevin Kelly: This talk explores AI’s transformative potential, including its real-time applications. MIT's Artificial Intelligence: Implications for Business Strategy: A short course offering insights into AI’s role in business, including real-time data handling and decision-making strategies. Real-time AI search offers exciting possibilities for improving efficiency, engagement, and decision-making across industries. Use these resources to stay ahead of the latest trends and to see how real-time AI can benefit your business strategy.⠀

Traditional Google search relies on an indexed list of web pages, organised by SEO principles and algorithms. Real-time AI search, on the other hand, retrieves live, on-the-fly information, focusing on immediate and specific answers.

Quick Answer Track metrics like Return on Investment (ROI), Conversion Rate, Customer Lifetime Value (CLV), Customer Acquisition Cost (CAC), Engagement Rate, and Website Traffic. These metrics will help you gauge the effectiveness of your marketing activities and overall business impact. In-Depth Answer: Tracking the right metrics can provide a clear picture of your marketing effectiveness, helping you make informed adjustments and investments. Here’s a breakdown of essential metrics and what they reveal: Return on Investment (ROI) What it is: ROI calculates the profitability of your marketing efforts by comparing the revenue generated to the amount spent. Why it matters: High ROI means your campaigns are profitable; a low ROI suggests inefficiency or that a different strategy may yield better results. How to calculate: (Revenue from marketing − Cost of marketing) ÷ Cost of marketing ✕ 100 Customer Acquisition Cost (CAC) What it is: CAC measures the total cost of acquiring a new customer, including marketing, sales, and other related expenses. Why it matters: Lowering CAC while maintaining or increasing conversions helps you build a sustainable, profitable business. How to calculate: Total marketing costs ÷ Number of new customers acquired Conversion Rate What it is: The percentage of people who take a desired action, such as signing up for a newsletter, filling out a form, or completing a purchase. Why it matters: Conversion Rate helps you understand how effective your marketing is at prompting audience action. How to calculate: (Number of conversions ÷ Total visitors) ✕ 100 Customer Lifetime Value (CLV) What it is: CLV estimates the total revenue a customer is expected to generate over their entire relationship with your business. Why it matters: A high CLV indicates strong customer loyalty and a high potential for future revenue from existing customers. How to calculate: (Average purchase value) ✕ (Average purchase frequency) ✕ (Average customer lifespan) Website and Social Media Metrics Traffic Sources: Knowing where your visitors come from (e.g., organic, paid, social) helps you understand which channels are most effective. Engagement: Metrics like likes, shares, and comments gauge how well your content resonates with your audience. Bounce Rate: The percentage of visitors who leave your site without taking action can indicate whether your landing pages need improvement. Click-Through Rate (CTR): Measures the effectiveness of your calls-to-action (CTAs) in email campaigns, ads, and content. Each metric has its unique purpose but works together to show how your marketing efforts are performing, from awareness and engagement to conversion and loyalty. The trick is to focus on a balanced selection of these metrics and regularly review them to ensure they align with your business goals. Additional Resources: Authoritative Organisations and Tools HubSpot Marketing Hub: A comprehensive marketing tool offering CRM, social media, and email tracking. Ideal for monitoring ROI, CAC, and CLV HubSpot Marketing Hub. Google Analytics: Free, detailed analytics on website traffic, audience demographics, and behaviour, useful for tracking conversion rates and engagement Google Analytics. Chartered Institute of Marketing (CIM): The UK’s leading professional body for marketers, providing resources, research, and training Chartered Institute of Marketing. Podcasts Marketing Over Coffee: Insightful conversations on marketing tech, analytics, and strategy, ideal for learning how to optimise key metrics Marketing Over Coffee. The Digital Marketing Podcast: Covers topics from beginner to advanced metrics, with tips on improving ROI and tracking results The Digital Marketing Podcast. Social Media Channels to Follow Neil Patel on LinkedIn and Instagram: Provides digital marketing insights and data-backed advice on metrics like SEO and ROI. Social Media Examiner on Facebook and Twitter: Shares the latest in social media marketing strategies, including how to improve engagement and conversions. TED Talks and Lectures TED Talk: “How to Get Your Ideas to Spread” by Seth Godin: Covers the importance of innovation in marketing, with insights relevant to understanding conversion and engagement Seth Godin on TED. Google’s Analytics Academy: Free online courses from Google to help you master tracking and interpreting your website and campaign data Google Analytics Academy. These metrics and resources will give you a clear view of your marketing success, helping you make data-driven decisions that benefit your business growth.