
Customer Virtual Assistant
£395.00
Customer Virtual Assistant
Pricing & payment (read first)
Fixed one-off setup fee: £395
This covers the full setup, configuration, training, and testing of your Customer Virtual Assistant on your website.
Ongoing subscription (paid separately): The assistant runs on a third-party platform. Most businesses start on a free or basic plan. If you choose to upgrade, any ongoing subscription costs are paid directly by you to the platform and are not included in the setup fee.
No contracts. No long-term tie-ins.
What this is
The Assistant is a smart, interactive assistant that lives on your website and responds to visitors in real time.
It answers common questions, guides people to the right information, filters out low-value noise, and helps the right enquiries reach you faster - even when you’re offline.
This isn’t a gimmicky chatbot or a scripted pop-up. It’s a trained, continuously improving assistant that uses your website content and FAQs to give clear, relevant responses in natural language.
Used well, it becomes a central part of how your business communicates online.
Why this matters now
Customers don’t just browse websites anymore — they expect to ask questions and get answers immediately.
If they can’t:
they leave
they email instead
or they pick a competitor who feels easier to deal with
The Assistant helps your website respond in the moment, without adding pressure to you or your team.
It works 24/7, handles repeat questions calmly and consistently, and supports visitors at the exact point they’re deciding what to do next.
What this service actually does
The Assistant is set up to:
answer frequently asked questions clearly and consistently
explain services, products, processes, or policies
guide visitors to the right pages or next steps
filter out vague or unsuitable enquiries
capture useful information before you step in
hand over conversations cleanly when human input is needed
Behind the scenes, it also gives you valuable insight into:
what people are asking most often
where confusion still exists
which questions deserve clearer answers on your website
Over time, this helps improve both your messaging and your FAQs.
How it benefits your business
Less noise, better enquiries
The assistant handles repetitive questions so you don’t have to, helping filter out low-value or unsuitable enquiries before they reach you.
Faster responses, even when you’re busy
Visitors get immediate answers — evenings, weekends, and out of hours — without waiting for a reply.
A calmer customer experience
People feel supported rather than ignored, which builds trust and confidence before they ever contact you directly.
One central messaging viewpoint
Instead of messages scattered across email, chat, or WhatsApp, the assistant helps unify how your business responds and explains itself.
Insight you can act on
Real conversations highlight what customers actually want to know, making it easier to refine FAQs, service pages, and explanations.
What’s included
Assistant setup & configuration
installation of the assistant on your website
configuration of chat placement and behaviour
alignment with your brand tone and language
connection to chat, WhatsApp, or both (where appropriate)
Knowledge & answer training
training the assistant using:
your website content
your FAQ content
agreed service or product information
refinement of responses for clarity and usefulness
prioritisation of high-value, high-intent questions
If the AI Search Website Refresh has already been completed, the assistant can be trained directly from that content for best results.
Escalation & handover logic
clear rules for when:
the assistant answers directly
a conversation is passed to you
sensible guardrails so the assistant stays within scope
optional handover to live chat or WhatsApp
Testing & go-live
structured testing using real-world scenarios
refinement of responses where needed
confirmation that the assistant behaves as intended before launch
Stand-alone, but works best together
The Assistant is a stand-alone service and can be added to an existing website on its own.
However, it pairs particularly well with the AI Search Website Refresh.
The refresh clarifies your questions and answers on the site. The assistant then uses that same logic in live conversations.
Together, they create a consistent experience across:
website content
FAQs
real-time interactions
Subscription & ongoing costs
The assistant runs on a third-party platform.
Most businesses start on a free or basic plan, which is usually enough to test performance and refine responses.
As usage grows, paid plans can unlock:
higher message volumes
improved analytics
multi-channel messaging
more advanced automation
Subscriptions are paid directly to the platform. The setup service ensures the assistant is trained, configured, and ready to use effectively.
Who this is for
This service is well suited to:
service-based businesses handling repeat enquiries
eCommerce sites answering delivery, returns, or product questions
busy owners who can’t respond instantly to every message
teams wanting fewer interruptions and clearer enquiries
businesses improving customer experience without adding staff
What you’ll notice
fewer repetitive questions landing in your inbox
clearer, more confident enquiries
better use of your existing content
improved customer experience
a website that feels more responsive and helpful
Quantity
HOW IT WORKS
This service is delivered in a simple, structured way.
After purchase:
we have a Quick Guidance Call to kickstart and agree aims and timing
setup of your Customer Virtual Assistant begins
access to your chosen platform is confirmed
we agree placement, tone, and handover preferences
Next:
the assistant is trained using your website content and FAQs
responses are refined to reflect how your business actually speaks
priority questions and common enquiries are mapped and tested
Before go-live:
the assistant is tested using real-world scenarios
escalation and handover rules are checked
final tweaks are made to ensure responses feel natural and helpful
Once live, you’ll be shown how to view conversations and spot opportunities for improvement.
SUBSCRIPTION & ONGOING COSTS
The Customer Virtual Assistant runs on a third-party platform.
most businesses start on a free or basic plan
this is usually enough to test performance and value
as usage grows, you may choose to upgrade for:
higher message volumes
improved analytics
multi-channel messaging (e.g. WhatsApp)
more advanced automation
Any subscription costs are paid directly by you to the platform and are not included in the setup fee.
HOW IT ADDS VALUE OVER TIME
The Customer Virtual Assistant isn’t a static tool.
As it handles real conversations on your website, it naturally builds insight into:
the questions people ask most often
where visitors hesitate or feel unsure
which topics cause confusion or repeat enquiries
This gives you a live view of how customers actually interact with your business – not just what you think they need to know.
Over time, many businesses use this insight to:
refine and expand their FAQ sections
improve clarity on key service or product pages
tighten messaging and expectations
reduce unnecessary or low-value enquiries
We recommend reviewing the assistant:
when your services, products, or policies change
when you notice new patterns in customer questions
as part of a wider website or messaging refresh
Some businesses choose to review quarterly; others align updates with broader site changes. The key benefit is that your website and assistant improve together, based on real usage rather than guesswork.
PAYMENT & REFUNDS
This is a fixed, one-off setup service.
payment is taken in advance
work begins once access and scope are confirmed
there are no contracts or long-term commitments for the setup itself
This reflects the time, configuration, and professional judgement involved in delivering the service.
Full payment terms, cancellation rights, and conditions are outlined in our Terms & Conditions.
once setup work has begun, the service becomes non-refundable
Because the service involves configuration, training, and setup work that begins immediately:
if work has not yet started, a refund may be available
SERVICE VS ECOMMERCE SITES
Service-based websites
The assistant typically supports:
service explanations
process and “how it works” questions
pricing approach and expectations
enquiry and booking guidance
eCommerce websites
The assistant commonly helps with:
delivery and returns questions
product or category guidance
sizing, selection, or comparison prompts
directing customers to the right information quickly
It supports confidence and clarity without interfering in checkout or fulfilment systems.

Do you offer discounts for multiple services?
Most of our services are designed to work together.
When they’re planned and delivered as a group, the outcome is usually stronger - and more efficient to build.
Because of that, discounts are applied automatically when multiple services are purchased together.
Multi-purchase discounts
-
2 services – 5% off
-
3 services – 10% off
-
4 services – 15% off
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5 services – 20% off
Discounts apply to any services purchased at the same time.
If you’re combining several elements, we can also talk through the best way to approach it. (WhatsApp me!).
Related Products
If you need a reminder for the Discovery Call Booking link please click but remember this is only for customers who have purchased one of our website packages.
Kingstown Web Studio is now live and being carefully refined as part of a strategic soft launch. Over the coming weeks I’ll be adding fresh content, examples, and practical insights while reviewing how the site is positioned in Google and making small, considered improvements.
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