Customer Virtual Assistant

Pricing & payment (read first)

Fixed one-off setup fee: £395

This covers the full setup, configuration, training, and testing of your Customer Virtual Assistant on your website.

Ongoing subscription (paid separately):
The assistant runs on a third-party platform. Most businesses start on a free or basic plan.
If you choose to upgrade, any ongoing subscription costs are paid directly by you to the platform and are not included in the setup fee.

No contracts. No long-term tie-ins.

What this is

The Customer Virtual Assistant is a smart, interactive assistant that lives on your website and responds to visitors in real time.

It answers common questions, guides people to the right information, filters out low-value noise, and helps the right enquiries reach you faster — even when you’re offline.

This isn’t a gimmicky chatbot or a scripted pop-up. It’s a trained, continuously improving assistant that uses your website content and FAQs to give clear, relevant responses in natural language.

Used well, it becomes a central part of how your business communicates online.

Why this matters now

Customers don’t just browse websites anymore — they expect to ask questions and get answers immediately.

If they can’t:

• they leave

• they email instead

• or they pick a competitor who feels easier to deal with

The Customer Virtual Assistant helps your website respond in the moment, without adding pressure to you or your team.

It works 24/7, handles repeat questions calmly and consistently, and supports visitors at the exact point they’re deciding what to do next.

What this service actually does

The Customer Virtual Assistant is set up to:

• answer frequently asked questions clearly and consistently

• explain services, products, processes, or policies

• guide visitors to the right pages or next steps

• filter out vague or unsuitable enquiries

• capture useful information before you step in

• hand over conversations cleanly when human input is needed

Behind the scenes, it also gives you valuable insight into:

• what people are asking most often

• where confusion still exists

• which questions deserve clearer answers on your website

Over time, this helps improve both your messaging and your FAQs.

How it benefits your business

• Less noise, better enquiries
• The assistant handles repetitive questions so you don’t have to, helping filter out low-value or unsuitable enquiries before they reach you.
• Faster responses, even when you’re busy
• Visitors get immediate answers — evenings, weekends, and out of hours — without waiting for a reply.
• A calmer customer experience
• People feel supported rather than ignored, which builds trust and confidence before they ever contact you directly.

One central messaging viewpoint

Instead of messages scattered across email, chat, or WhatsApp, the assistant helps unify how your business responds and explains itself.

Insight you can act on

Real conversations highlight what customers actually want to know, making it easier to refine FAQs, service pages, and explanations.

What’s included

Assistant setup & configuration

• installation of the assistant on your website

• configuration of chat placement and behaviour

• alignment with your brand tone and language

• connection to chat, WhatsApp, or both (where appropriate)

Knowledge & answer training

• training the assistant using:

  • your website content

  • your FAQ content

  • agreed service or product information

• refinement of responses for clarity and usefulness

• prioritisation of high-value, high-intent questions

If the Answer-Ready Website Refresh has already been completed, the assistant can be trained directly from that content for best results.

Escalation & handover logic

• clear rules for when:

  • the assistant answers directly

  • a conversation is passed to you

• sensible guardrails so the assistant stays within scope

• optional handover to live chat or WhatsApp

Testing & go-live

• structured testing using real-world scenarios

• refinement of responses where needed

• confirmation that the assistant behaves as intended before launch

Stand-alone, but works best together

The Customer Virtual Assistant is a stand-alone service and can be added to an existing website on its own.

However, it pairs particularly well with the Answer-Ready Website Refresh.

The refresh clarifies your questions and answers on the site.
The assistant then uses that same logic in live conversations.

Together, they create a consistent experience across:

• website content

• FAQs

• real-time interactions

Subscription & ongoing costs

The assistant runs on a third-party platform.

Most businesses start on a free or basic plan, which is usually enough to test performance and refine responses.

As usage grows, paid plans can unlock:

• higher message volumes

• improved analytics

• multi-channel messaging

• more advanced automation

Subscriptions are paid directly to the platform. The setup service ensures the assistant is trained, configured, and ready to use effectively.

Who this is for

This service is well suited to:

• service-based businesses handling repeat enquiries

• eCommerce sites answering delivery, returns, or product questions

• busy owners who can’t respond instantly to every message

• teams wanting fewer interruptions and clearer enquiries

• businesses improving customer experience without adding staff

What you’ll notice

• fewer repetitive questions landing in your inbox

• clearer, more confident enquiries

• better use of your existing content

• improved customer experience

• a website that feels more responsive and helpful