Answer-Ready Website Refresh

Pricing & Terms (read this first thanks)

• Prerequisite: This service is only available following a successful Answer-Ready Website Feasibility Review.

• Step 1: The Foundation Deposit (£495): This covers the setup of your framework and 20-question FAQ core.

  • Note: Your £245 Review cost is credited here, reducing the payable deposit to £250.

• Step 2: Page-Level Refresh (Main Pages Only):

  • £95 per page – up to 9 pages

  • £85 per page – 10–19 pages (10% reduction)

  • £75 per page – 20 pages (20% reduction)

• Payment: The deposit secures your slot. A fixed final price is issued based on the agreed page count, and the balance is paid in full via a payment link prior to the build starting. No hourly billing. No open-ended scope.

Why this service exists

Search is changing – and many businesses can already feel it.

People are no longer just browsing lists of links. They’re asking full questions and using AI-powered tools, voice search, and conversational interfaces to get direct answers. That shift creates a significant opportunity, but only for websites that can explain themselves clearly, consistently, and credibly.

The Answer-Ready Website Refresh reshapes how your website communicates, so it can:

• Be easily understood by modern, AI-led search systems.

• Surface as a trusted, primary source of answers.

• Feel clearer and more reassuring for your real-life customers.

This is not a redesign or a rebuild. It is a focused, structured refresh, delivered only where your feasibility review has confirmed it will add genuine value.

What this service does

The refresh works by:

• Identifying the specific questions your customers are already asking.

• Structuring clear, direct answers across your key pages.

• Reducing ambiguity and inconsistent messaging.

• Strengthening trust and decision-making clarity.

• Aligning content so it can be interpreted properly by AI-driven search tools.

The result is a website that explains itself better – both to people and to machines.

What’s included in delivery

1. Answer-Ready Foundation

This foundational work underpins the entire refresh and is covered by your deposit. It includes:

• A structured question-and-answer framework tailored to your business.

• A dedicated FAQ page (minimum 20 questions) covering:

  • Top priority customer queries.

  • Service, category, or offer-specific questions.

  • Operational and policy questions.

• Answer logic aligned to modern, AI-led search behaviour.

• Consistency checks to ensure answers don’t conflict across different pages.

2. Page-level Answer-Ready Refresh

For each agreed main page, delivery may include:

• A question-led review of page purpose and intent.

• Refinement of headings (H1 / H2) for maximum clarity.

• "TL;DR" summaries where appropriate for quick orientation.

• Q&A copy added or refined to support customer decision-making.

• Answer-first formatting for better readability and AI interpretation.

• Metadata updates and page-level schema alignment where relevant.

• The focus is on clarity and usefulness, not just increasing word count.

3. Search Visibility Foundations (SEO + AEO)

• Metadata review and refinement for all included pages.

• Natural-language formatting tailored for real-world search queries.

• FAQ and structured answer logic designed to support:

  • AI-powered search and voice search.

  • Featured answers and search summaries.

• Please note: No rankings are guaranteed. The emphasis is on correct foundations, not promises.

4. Trust & Consistency Alignment

• A review of business information and customer expectations.

• Alignment of your reassurance, process, and positioning messaging.

• Reduction of conflicting or unclear messaging that might stall a sale.

5. Answer-Readiness Summary

You’ll receive a concise wrap-up report outlining:

• Exactly what was done.

• The new frameworks now in place.

• How to maintain this consistency as you add content in the future.

Service Sites vs eCommerce Sites

For Service-based Websites

The refresh typically focuses on:

• Core service pages and "how it works" clarity.

• Pricing approach and customer expectations.

• Trust, reassurance, and decision-making questions.

• Each service page is treated individually as a main page.

For eCommerce Websites

The approach is deliberately different to keep the project manageable and valuable:

• What we focus on: Homepage, category/collection pages, buying-confidence pages, and central FAQ/help content.

• Product pages: We address product pages by pattern and structure rather than rewriting thousands of individual descriptions.

Page Scope Guidance

• “Main pages” refers to core service, category, or key decision pages only.

• Legal pages, blogs, and news content are excluded unless explicitly agreed.

• 21+ main pages are scoped and quoted separately.

What this service is (and isn’t)

This is a one-off, structured refresh.

• It is: Focused, finite, and decision-led.

• It is not: A visual redesign, a full site rewrite, an ongoing optimisation service, or a guarantee of specific traffic levels.

Who this is for

This delivery service is suitable for:

• Service-based businesses with an existing website that works but needs modernisation.

• eCommerce sites needing clearer buying confidence and better-structured answers.

• Business owners who have completed their feasibility review and want clarity without starting from scratch.