Looking for a trusted partner for the small projects your agency turns away?
That Enquiry You Just Turned Away? It Deserved Better.
You know the one. A small business owner gets in touch. They’re enthusiastic, they’ve got a real business, and they need a website. But the project’s £1,500 and your minimum is five times that. So you send the polite email. “Sorry, we’re not the right fit.”
They walk away thinking you couldn’t be bothered. You move on and forget about it. And a perfectly good lead - someone who knows people, who talks about their experiences, who might have come back bigger one day - just disappears with nothing.
It happens every week in agencies across the UK. Small enquiries that don’t fit the model. Good people with real businesses who need professional help but fall below the threshold.
What if you never had to turn one away again?
Send Them to Me.
Hello, I’m Susi Hogan. I run Kingstown Web Studio. I build websites exclusively for small businesses - the exact market you’ve chosen not to serve. I’m looking for agency partners who want a trusted home for the work that’s too small for their model.
Every website I build starts with a proper Discovery process, is AEO-optimised as standard, and is delivered personally by me from start to finish. No subcontractors. No handoffs. Fixed-price packages from one-page sites to multi-page growth builds.
You refer your small enquiries to me. I look after them brilliantly. Your contact gets a genuinely good website. You earn commission on every project. And your reputation grows because you had a quality recommendation instead of a dead end. And, who knows, that small business might grow and become your next best customer.
Here’s why it’s worth your time....
Will This Compete with My Agency?
No. Kingstown Web Studio works exclusively with small businesses. I’m not competing for your clients - I’m looking after the ones you’ve already decided aren’t right for you.
Let me be direct about this. The projects I handle are the ones your agency has already decided aren’t worth pursuing. I’m not going to pitch your existing clients. I’m not going to upsell into your territory. I don’t want your £20,000 projects. I want the £1,500 ones you’re currently turning away.
This isn’t a competing service. It’s an extension of yours. You get to say “We’ve got someone brilliant for exactly this” instead of “Sorry, we can’t help.” Your contact gets looked after. Your reputation grows. And if that small business owner’s company takes off and they need something bigger down the line? They’ll remember who pointed them in the right direction in the first place.
That referral comes back to you, not me. I’ll make sure of it.
What’s in It for Your Agency?
You turn dead-end enquiries into a revenue stream, protect your reputation with a quality referral, and gain access to specialist AEO and AI search expertise - all without lifting a finger after the introduction.
Earn commission on every referred project
The partnership includes a tiered commission structure that rewards volume. The more referrals that convert, the higher your percentage - across all package levels. It’s designed to grow with the relationship. Full details shared in our first conversation.
Protect your reputation
Every referral gets a Discovery-led, AEO-optimised, professionally built website. They’ll walk away knowing you pointed them somewhere good. That reflects directly on you.
Extend your service range
Instead of turning small enquiries away, you have a trusted specialist to recommend. Your agency becomes more helpful to more people, even when those people aren’t your ideal client.
Zero admin after the handover
You refer, I handle everything. No project management, no revisions landing on your desk, no client expectations to juggle. You stay informed without being involved.
What Happens to the Client I Refer?
They get a Discovery-led, AEO-optimised, professionally built website from a specialist who’s worked across corporate, consultancy, and small business - with fixed pricing, no surprises, and everything handled by one person from start to finish.
This matters. If you’re putting your name behind a recommendation, you need to know the product is solid.
Fixed-price packages
We offer a range of fixed-price packages to suit different small business needs. Browse what's available from a client's perspective - so you know exactly what your referrals will receive.
Discovery-led strategy
Before anything gets designed, I work through who the site is for, what it needs to say, and what action visitors should take. This is the step that cheap websites skip entirely - and it’s the reason most cheap websites don’t generate enquiries. Every build starts here.
AEO-optimised from day one
Every site is built with Answer Engine Optimisation as standard - structured for AI search, Google AI Overviews, and conversational queries. Not retrofitted. Not bolted on. Built in from the foundations.
Breadth of experience across sectors
Susi Hogan has worked across corporate, consultancy, and small business - from global engineering firms to local trades.
That breadth of experience means your referred clients get strategic thinking usually reserved for much bigger budgets. Whatever their sector, the approach works.
Two more ways to work together
Need AEO Expertise for Your Own Clients?
You've already seen that AEO is built into every website I deliver. But this section isn't about your referrals - it's about your agency.
If your team is running traditional SEO playbooks, you may not have a dedicated AEO specialist in-house. Most mid-sized agencies don't - it's an emerging discipline and it's moving fast. Your clients are starting to ask questions about AI search visibility that need specialist knowledge to answer well.
If that's a gap you'd like to fill, I'm available as an embedded AEO resource for your existing clients - behind the scenes under your brand, or as a named specialist you bring to the table. Your offering gets stronger without hiring a full-time role.
If AEO is already covered in your team, brilliant. But if it's not, the capability is here when you need it.
I’ll build the site to my usual standard - Discovery-led, AEO-optimised, professionally designed - but it goes out under your name. Your client, your brand, your relationship. I’m invisible.
White label works particularly well for one-page websites and smaller builds where the scope is tight and clearly defined. For larger projects, we’d need to talk through the brief management process to make sure quality stays exactly where it should be.
White label pricing and terms are discussed in our partnership conversation. They’re straightforward, and they’re designed to give you comfortable margin while protecting the build quality your clients expect.
Can You Build Under Our Brand?
Yes. White label builds are available for agencies who want to keep the client relationship. Same quality, your brand. Pricing discussed in our partnership conversation.
Who is Susi Hogan?
A senior marketing strategist who deliberately built Kingstown Web Studio to do excellent work for small businesses with the freedom to do it from anywhere.
Kingstown Web Studio has been built deliberately - through real projects, a growing content library, and a proven approach to small business web design. The agency partnership programme is new, which means the early partners get the best of the relationship."
Read more & see what clients say →
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Let’s See If There’s a Fit
Fifteen minutes is usually enough to work out whether a partnership makes sense for both of us.
I’ll share the full commission structure, answer any questions about how the process works in practice, and give you a proper feel for the quality of what your referrals would receive.
Take a look around first
Go to our Kingstown Web Studio homepage →
How about checking out our One-page website in a day package →
Website Walkthrough will show you some recent projects →
and why not check out our Web Wise blog →
Got questions?
I've answered the most common ones below
I set up a dedicated WhatsApp group for each partnership — just you and me. Drop the client's name, business, and what they need into the group. That's it. The programme is tiered — the more referrals that convert, the higher your percentage across all package levels. Full structure shared in our first conversation. They deal with me throughout, but you'll always know what's happening via our WhatsApp group. If something needs attention, I handle it. Your reputation stays protected. Right now the Studio works with UK-based businesses only. If that changes, you'll be the first to know.How do I refer someone?
What commission do I earn?
What if the referred client is unhappy?
Can I refer clients outside the UK?
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TL;DR: Speed read
Kingstown Web Studio is a specialist small business web design practice run by Susi Hogan - senior marketing strategist, AEO practitioner, and generative AI specialist The Agency Partnership Programme gives you a trusted home for the small enquiries your agency turns away. You refer via WhatsApp, I handle everything from Discovery to launch, and you earn tiered commission on every completed project. White label builds and embedded AEO consultancy are also available. One conversation is all it takes to see if there's a fit.
Bottom Right is Susi - the AI version
She knows everything about the partnership programme (and Kingstown Web Studio) and is ready to talk right now. Just click Start a call.