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Which Website Does Your Small Business Actually Need?
Not sure yet? That's completely normal - and that's exactly why we built our Website Wizard!
How do I know what kind of website my small business needs?
The honest answer is that it depends on your business stage, what you sell, how complex your offer is, and what you need the website to actually do for you. A brand-new trade with one clear service needs something completely different from a growing consultancy juggling multiple service lines and booking systems.
The problem is that most agencies skip that conversation and go straight to packages and prices. We built a free diagnostic tool that asks you the right questions first, then recommends a genuine best fit based on your actual answers - not our biggest margin. It takes about three minutes and you'll leave with clarity, not a sales pitch.
A small thing worth trying first
Before you start the Wizard, grab a pen and write down the one job your website needs to do. Not three jobs. Not a wishlist. The single most important thing.
"I need people to understand what I do and contact me." That's a perfectly good answer. So is "I need to sell six products to people who already know they want them." So is "I need to stop answering the same ten questions every week."
Having that one sentence in your head before you start will make the whole diagnostic sharper. You'll know it when the recommendation lands - because it'll match.
Try the Website Wizard
Free. No email required. Takes about two - three minutes tops. You'll leave knowing which direction fits your business - and why.
Choosing a website shouldn't feel this complicated
If you've ever sat staring at a web agency's pricing page thinking, "But which one is actually right for me?" - welcome. You're in good company.
The Right Package?
Most small business owners know they need a website. Quite a lot know roughly what they want it to do. But the gap between knowing that and picking the right package? That bit's often where people get stuck. Or worse, where they end up buying something that's either too much or not quite enough - because nobody helped them think it through properly first.
Why We Built it
We built this tool because we kept having the same conversation. Someone would arrive at a discovery call and say, "I'm not really sure what I need - I just know what I've got isn't right." And within ten minutes of talking it through, everything would click. So we thought: what if we could bottle that conversation?
What happens when you finish?
You get three things......
1. A situational analysis
A plain-English summary of everything you told the tool and what it means. This is the "she listened" bit. You should read it and think, "Yes, that's exactly my situation."
2. A recommendation
Your best-fit package with a clear explanation of why it suits your situation. Not the most expensive option. Not the most profitable one for us. The most sensible one for you.
3. Two alternative
Want extra functionality? Here's what the next level gives you and why you might want it. Tight budget? Here's a strong option that still gets you where you need to be. Three honest options, no pressure, no upselling.
If your needs are genuinely complex - or if the tool isn't confident enough to recommend a specific package - it won't pretend. It'll suggest a free Quick Guidance Call instead, so we can talk it through properly. Because sometimes the most helpful thing a tool can do is say, "Let's have a proper conversation about this."
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Who is this for?
Anyone running a small business who's thinking about a website and isn't sure where to start. Or where to start again.
Maybe you're a new trade wanting to get online quickly and you're not sure whether you need one page or five. Maybe you're an established consultancy whose website hasn't been touched in years and you're wondering whether to refresh it or rebuild from scratch. Maybe you sell a mix of services and products and you genuinely don't know how to handle that on a website.
Or maybe you've browsed our packages and thought, "These all look good, but I honestly can't tell which one's right for me." That's exactly the moment this tool is built for.
What the Website Wizard won't do
It won't push you toward something you don't need. It won't hide the cheaper options at the bottom of the page. It won't use words like "premium" and "enterprise" to make you feel like you need to spend more than you do.
It also won't replace a proper conversation. If your situation is genuinely complex, the tool will tell you that and route you to a person. No algorithm can replace a good discovery conversation - but a good algorithm can tell you whether you need one.
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Depending on your answers, it might recommend a full rebuild with one of our website packages. Or it might suggest something different entirely - our Answer-Ready services, which are designed to optimise an existing site for modern AI-led search without starting from scratch. The tool knows the difference and routes you accordingly.
What if I already have a website?
The Wizard handles that too. If you tell it you've already got a site, it asks what prompted you to look at this now. Is it outdated? Not bringing in enquiries? Hard to manage? Or has your business simply changed since it was built?
Why give this away for free?
Because clarity should come before the sale, not after it.
Too many people buy the wrong website because nobody helped them think about what they actually needed first. They spend too much on features they never use, or too little on a site that can't grow with them. Either way, it's a frustrating experience - and it gives our industry a bad name.
This tool is how we'd start every conversation if we had unlimited time. It's the thinking we do in a discovery call, distilled into something anyone can use, any time, at no cost. If it helps you make a better decision - even if that decision is to go elsewhere - then it's done its job.
And honestly? The people who use it and then come to us tend to arrive with real clarity about what they want. That makes the whole process smoother, faster, and more enjoyable for everyone.
What happens after the Wizard?
That's entirely up to you. You might take the recommendation and browse the full package details on our site. You might book a Quick Guidance Call to talk it through. You might sit on it for a week and come back later. You might even decide you don't need a website right now - and that's a perfectly valid outcome too.
There's no follow-up sales email. No "but wait" pop-up. No countdown timer. Just a recommendation you can trust, whenever you're ready to use it.
And if it didn't feel quite right? You can go back and revisit your answers. Sometimes seeing the recommendation helps you think about what you actually need. That's by design.
Remember, a Quick Guidance Call is always an option - that's free too! Just click here to book →
Quick Summary (Tl;Dr)
TL;DR simply means “too long; didn’t read”. It’s a quick summary for anyone who wants the headline version before diving into the details below.
The Website Wizard is a free diagnostic tool that helps small business owners figure out which website package genuinely fits their situation. Answer a few questions about your business, get a personalised recommendation with honest alternatives, and leave with clarity instead of confusion. No email required, no sales pitch, takes two minutes.
Page FAQs
How do I know which website package is right for my small business?
It depends on your business stage, what you sell, and what you need the website to do. The free Website Wizard asks those questions and recommends a genuine best fit based on your answers.
Is the Website Wizard really free?
Yes. Completely free, no email address needed, no follow-up sales calls. Use it as many times as you like.
How long does the Website Wizard take?
About two minutes. Seven short stages with simple, clear questions. No jargon, no trick questions.
What if the recommendation doesn't feel right?
You can revisit your answers and the tool will recalculate. Or book a free Quick Guidance Call to talk it through with a real person.
Does the Wizard handle existing websites too?
Yes. If you already have a site, it asks what has prompted the change and may recommend a rebuild, a refresh for AI-led search, or a conversation to figure out the best next step.
What if my business needs are too complex for the tool?
The Wizard is honest about its limits. If your situation needs a proper conversation, it will say so and suggest a Quick Guidance Call rather than guessing at a recommendation.
Kingstown Web Studio is now live and being carefully refined as part of a strategic soft launch. Over the coming weeks I’ll be adding fresh content, examples, and practical insights while reviewing how the site is positioned in Google and making small, considered improvements.
If you’d like to follow along, you’re very welcome to subscribe for occasional updates.