Standard Website Support for Small Businesses

What you might use your subscription for

All subscription levels give access to the same areas of support.

You’re not choosing from a task list or a fixed menu of services.
Each month, we agree what will make the biggest difference and focus your subscription time there.

What changes between Lite, Standard and Pro is how much can realistically be delivered in a month – not what you’re allowed to ask for.

Your subscription time may be used across the areas below.

Communications & content

• Blogs and articles

• Email newsletters and updates

• Customer follow-ups and messages

• FAQs and helpful guides

• Tone of voice refinement

• Microcopy (headlines, calls to action, service explanations)

Website care & enhancements

• Content updates and rewrites

• New sections or pages

• Landing pages

• Image updates

• Accessibility basics

• Conversion improvements (forms, layout, clarity)

AEO & SEO improvements

• Metadata updates

• FAQ and answer blocks

• Natural language optimisation

• Internal linking

• Indexing requests

• Search Console checks and tidy-ups

Local visibility & trust

• Google Business Profile posts

• Review prompts and responses

• Local area content

• Local visibility checks

• Consistency across platforms

Advertising & promotions (optional)

• Meta Ads setup and refinement

• Google Ads support

• Campaign landing pages

• WhatsApp click-to-message setup

• Offer and promotion planning

Advertising spend is always paid separately. Subscription time covers setup and management only.

eCommerce support (where relevant)

• Product uploads or rewrites

• Collection and navigation tidy-ups

• Seasonal updates

• Conversion improvements

Technical & integrations

• Forms and CRM checks

• Tracking setup

• Redirects

• Bug fixes

• Performance tidy-ups

Larger rebuilds, rebrands, or major one-off SEO projects are scoped separately if needed.

Don't see what you need?
As long as it ties into business management/marketing then I am happy to deliver within this scope.

How Subscription Support Works

(applies to all levels)

• Subscriptions are paid monthly, in advance

• Your support runs in monthly cycles from your start date (not calendar months)

• You choose a support level based on capacity, not tasks

• Priorities are agreed together at the start of each month

• Work is delivered steadily across the month

• You can upgrade, downgrade, pause, or cancel between cycles

• Unused capacity does not roll over

• There are no long-term contracts

If you’re ever unsure whether something fits within subscription support, just ask – we’ll always be clear before starting anything.

Payment & booking

• Subscription support is paid in full at the start of each monthly cycle

• Once your subscription starts, we’ll arrange a short plan, do, review call 

• This call is used to agree priorities and define the focus for the month

Plan, do, review call can be booked here →

• Work is then delivered calmly across the month against the agreed priorities

• Subscriptions run in monthly cycles from your start date (not calendar months)

You can upgrade, downgrade, pause, or cancel between cycles.