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Email Marketing 101: Essentials

From Clueless to Confident – A Step-by-Step Guide to Building and Running Effective Email Campaigns

This video introduces

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Crafting the Perfect Email Campaign - What to say & how to Say It
Email Structure - How to structure your emails for maximum impact
Email Types - And how the fit into the funnel
Timing & Frequency - When to send emails
Example Emails - a quick overview
Post-Campaign - What to do to follow up and next steps

SMART Objectives - Setting goals for email success
Tone & Messaging - Best practices for your style and clarity
B2B vs B2C- What's different?
Professional Design - For emails that convert
Metrics & Success - Tracking and measuring
AI Enhancement - How it can help

Next Step: Our Email Marketing Guide

Want to go deeper? To help you put everything into action, we’ve created a full two-part guide - including a Campaign Planner and Workbook. It’s free to access when you enter your email further down the page.

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Email Marketing 101 workbook

What is this page about?

If you’re looking to kickstart your understanding of email marketing, this is the place to start. Whether you're brand new or refining your approach, we’re giving you everything you need to set up your email marketing with best practices in mind—from compliance and tools to list-building and segmentation.

Why does getting the setup right matter?

A well-structured setup ensures higher engagement, better deliverability, and long-term success. Without the right foundations, even the best-crafted email campaigns can fail to reach inboxes or connect with the right audience.

What will you find here?

This page is free and open, covering the essential foundations of email marketing—from GDPR compliance to choosing the right platform. Think of this as your email marketing blueprint.