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New Website for Established Local Business

Why We Built It

  • The business relied heavily on reputation and needed a professional online presence to generate consistent direct quote requests.

  • There was a clear opportunity to attract customers outside of insurance claims by positioning Foxhills as a trusted, community-focused repair specialist.

  • Distinct audience groups - key workers, senior and vulnerable customers, and trade fleet clients - required tailored messaging within one coherent structure.

  • The quotation process needed to be transparent and efficient, including image uploads and automated routing to streamline internal handling.

  • We wanted to elevate perception and counter outdated industry stereotypes by presenting the business as organised, professional and approachable.

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Foxhills Body Shop tiled graphic used for the mini case study.
A red car with a stove in bumper being inspected by a member of the Foxhills Service Team.

Local Business

Foxhills Body Shop was a well-established local repair specialist with strong word-of-mouth recognition but no meaningful online presence. The objective was to translate trust built offline into a structured digital platform that could generate direct enquiries, build credibility and reduce reliance on insurance-led work.

Structural Decison

Designed to reposition a well-established local body shop from a largely offline, insurance-led business into a trusted, transparent, direct-to-customer service with clear digital pathways.

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Larger, multi-audience builds like this start with a structured discovery process, ensuring audiences, pathways and priorities are clearly defined before design begins. Read about the strategic power of our Discovery Call  here.

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Compare this with the Hill Plumbing walkthrough to see how a more streamlined one-page structure serves a different type of local trade business. View the Hill Plumbing Website Walkthrough.

Built for direct enquiries

The primary goal was to increase online quote requests and encourage customers to approach Foxhills directly rather than relying solely on insurance referrals.

Audience-led structure

Although the services are similar, the site clearly acknowledges distinct audiences - key workers, senior and vulnerable customers, and trade fleet clients - each with tailored reassurance and messaging.

Transparent quoting process

A detailed explanation of how quotations work was included to demystify pricing and reduce hesitation.

Integrated quotation system

A custom quote request form allows customers to upload images directly, with submissions automatically sent to Dropbox and the quotation lead via email for efficient processing.

Supporting digital brochure

A clear, downloadable guide explains the repair and insurance process, helping customers understand what to expect.

Branding & Visual Direction

New Foxhills logo in new brand colours of red, cream and dark blue with the company name 'Foxhills Body Shop' clearly noted.
Customer favicon logo in corporate colours of red, cream and dark blue with visible 'scrapes' and 'stone chips'

New Brand Identity

A complete brand refresh designed to reposition Foxhills from a traditional local body shop into a credible, organised and community-focused repair specialist.

We developed a new logo, colour palette and supporting visual system to elevate the business and signal professionalism from the first interaction.

Example of brand 'pattern' in action - a big scratch graphic across a red car image. Aligned with our 'scrapes' service.

Credibility-led colour psychology

Colours were selected deliberately to communicate trust, reliability and calm authority - helping customers feel confident in what can otherwise be a stressful situation.

Elevated presentation

Layout, typography and imagery were structured to counter outdated “garage” stereotypes and present Foxhills as organised, capable and transparent.

Priority-based messaging

Distinct messaging pathways were created for key workers, senior and vulnerable customers, clearly communicating care, priority handling and reassurance.

Trade-ready infrastructure

Fleet and trade agreements were structured professionally, positioning Foxhills as a reliable commercial partner rather than purely a consumer-facing repair shop.

Image & Video Library

Designed to humanise the service and reinforce trust in what can often feel like a stressful situation.

People first

Imagery focused on customers, technicians and real interactions - not just vehicles - to highlight the human side of the repair process.

Service over mechanics

Visuals were chosen to communicate care, expertise and reassurance rather than purely technical capability.

Representing the full journey

From initial damage to completed repair, imagery supports the emotional journey as much as the physical one.

Realism with consistency

A blended library of stock and AI-enhanced imagery was curated carefully to maintain authenticity while reflecting the full scope of services.

Photorealistic cinematic image, warm autumn colors and cast bronze surface. Two cars colli

The Winning Features

  • Audience-specific pathways - clear messaging for key workers, senior and vulnerable customers, and trade clients without fragmenting the site.

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  • Integrated quote system - image uploads routed directly to Dropbox and the quotation lead for fast, organised handling.

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  • Transparent process guidance - clear explanation of how quotes and insurance repairs work, reducing hesitation and confusion.

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  • Repositioned brand presence - new identity, structured layout and credibility-led visuals elevating perception beyond traditional “garage” stereotypes.

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  • Direct enquiry focus - designed to generate work outside of insurance referrals and build stronger customer relationships.

Designer's Notes

This is a large, multi-layered site, but it never feels heavy. The homepage functions as a structured hub, using clear service entry points to direct users into relevant pathways. By defining these routes early, we reduced clutter, improved focus and allowed complexity to exist without overwhelming the visitor.

Examples of customer imagery in corporate colours that represents our target audiences e.g. Nurse, Trade etc.

Useful Extras

Digital Brochure

Digital Body Shop Insights was introduced to demystify the repair and insurance process, helping customers understand what to expect before they make contact and positioning Foxhills as a transparent, credible specialist rather than just another local garage.

Our Quote Guide in corporate colours, intended to help customers understand how it all works and demystify the process.

Our Customer Feedback...

We’d been established for years, but we’d never properly represented ourselves online. The new website finally reflects who we are and the standards we work to. It looks professional, explains our process clearly and I was genuinely delighted with the result.

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Andy

Foxhills Body Shop

Projects like Foxhills typically sit within our Growth Premium service website builds, designed for structured service businesses ready to strengthen their digital presence.

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