Smarter Business
Smarter Marketing
Smarter AI
A free hub full of ideas, insights, and step-by-step guides to help you grow your business, get better at marketing, and make AI actually useful (and understandable) - so you can put it all into action straight away.
Achieving Growth
HELLO
Welcome!
You’re currently in the open area - a curated peek at some of our free tools and resources.
Think of this as the front porch: you can explore, get inspired, and see just how valuable the Hub can be.
Want the full experience?
Sign up once for free (it will also stay FREE!) and unlock everything - our full (soon-to-be extensive) library of guides, workbooks, templates and more - it's like a sweetie shop for business owners (or wannabe business owners!)
No spam. No pressure. Just real support for women starting and growing their business.
What Will You Find Here?
Quick, Practical Tips
No waffle, just straightforward advice you can use.
Step-by-Step Guides
We break things down so you know exactly what to do.
Real-Life Examples
See what works and how to apply it to your own business.
Useful Tools & Resources
Curated and recommended to save you time.
The 15-Minute Marketer
Bite-sized learning with easy wins you can fit into a busy day.
Search & Solve
Find answers quickly with our FAQs and Glossary
Explore The Hub
Clickable to FREE content once you are subscribed as a Hub Insider.
AI As a Tool – Work Smarter, Not Harder
AI isn’t a replacement for experience and know-how - it’s a tool to help you work faster and smarter, delivering on proven business and marketing systems without the heavy lifting. Let's see how we can harness it for better results.
The 15-Minute Marketer – Quick Wins for Busy Business Owners
Short on time? The 15-Minute Marketer gives you bite-sized, actionable tasks, activities and learning snippets in under 15 minutes. Dip in at a convenient pace to fit into your busy schedule. Mobile optimised for browsing in quiet spaces.
FAQs & Glossary – Your Go-To Reference
Ever felt lost in the 'business' lingo? This is your cheat sheet. A chance to quickly look up and find answers all in one place. A bit like a mini-search engine for business, marketing and AI. After all you don't always know what you don't know!
Business Foundations – The Essentials for Growth
Before you market your business, you need strong foundations. This section guides you through the key steps of business planning, from idea validation to defining your positioning and structure and everything inbetween.
Online Marketing – Get Found & Grow Online
Helping people discover, engage, and buy from you. Dip into the full range of online marketing activities and strategy to shine in a digital world. From SEO - AEO, Email Marketing, Website Development, Blogs, Podcasts, Social Media and
Offline Marketing – Grow Beyond the Screen
Because not all marketing happens online. Developing useful tools for your business such as Branding, Print & PR, Networking and Event Management, Advertising, Billboards, Direct Mail to name but a few.
Curated Content – The Best of What’s Out There
We sift through the noise to bring you credible, engaging, and newsworthy content from trusted sources. Whether it’s the latest industry trends, expert insights, TED Talks, Podcasts or useful tools, we tie in with all of our content to give you greater insights and deeper learning if you want it.
Once you are in the Hub all of these sections will be 'clickable' for content!
Who is the Hub For?
Whether you're working solo, leading a small team, or wearing multiple hats, The Smarter Business Hub is here to help you do your job more effectively with practical insights, tools, and strategies that really help you be the best version of you in your work.
Like what you see so far? Pop your name in and become a Hub Insider. It’s free, and it opens up the full library!
Website Essentials: Part 1 - Before You Build
If you’re new to website projects or feeling unsure where to start, this is the part most people skip — and later regret. Part 1 focuses on the pre-build phase — the thinking, planning, and decision-making that sets the stage for everything else.
Whether you’re working with a designer or building it yourself, this guide helps you get clear on what you need, what matters most, and what to prepare before diving in. We use it as an important project guide to our entire website kick-off.
Includes a FREE bonus checklist to keep you focused and make your next steps feel a whole lot easier.
A Quick Note on Content Formatting
To bring you more content, faster, some of the education/information sections have been optimised for quick reading and accessibility. If you’re on mobile, you may need to view some pages in landscape mode for the best experience. We have also added some PDF files which need to be viewed on a desktop/laptop or downloaded for mobile viewing.
We have relied heavily on AI tools to help speed up laying out a lot of information; while the tools are still developing we work with what we can do. As it all gets more sophisticated we will be adapting in the hub.
FAQs - Smarter Business Hub
Question: What factors determine the right website for a business?
Answer: Business type, goals, customer interactions, and whether it needs to sell, generate enquiries, or simply provide information.
Glossary - on this page
Website Hosting: A service that stores website files, making them accessible online.
